Our Brand New Website, Content Stats & Staying Organised

For the past year or so we’ve been looking into using a new template for the website, and we’ve finally done it!

One issue that came about when putting this into practice was that the ‘featured images’ on every post would be duplicated. This meant having to manually remove images from hundreds of posts!  

We’d used the last template for around three years, with a lot of edits done over that time, and it was getting too convoluted.

The new template lets us be more user-friendly and content focused. Simplicity is the name of the game.

The other interesting thing that popped up was during the content refresh work carried out by Matthew. Last summer, Matthew worked on a blog series on growing your audience, and he’s now in the process of turning it into an eBook. During this process and in ensuring everything was up to date, we spotted a big update on listener stats from Libsyn

In June 2016, within the first 30 days, if your new episode received:

• More than 169 downloads, you’re in the top 50% of podcasts.
• More than 1,300 downloads, you’re in the top 20%.
• More than 3,800 downloads, you’re in the top 10%.
• More than 9,600 downloads, you’re in the top 5%.
• More than 27,000 downloads, you’re in the top 2%.
• More than 52,000 downloads, you’re in the top 1%.

However, the updated statistics for February/March 2017 show an increase. They’re now:

• More than 212 downloads, you’re in the top 50% of podcasts.
• More than 1,900 downloads, you’re in the top 20%.
• More than 5,800 downloads, you’re in the top 10%.
• More than 14,000 downloads, you’re in the top 5%.
• More than 41,000 downloads, you’re in the top 2%.
• More than 88,000 downloads, you’re in the top 1%.

This shows a massive increase in the number of podcast listeners!

But…don’t be alarmed if you aren’t hitting these figures. While it’s an interesting statistic, it all depends on the show and the niche you’re in. What’s big for one niche, could be only small for another.